Thursday, September 27, 2012

Tuesday, September 25, 2012

Project 1 Sample Grading Rubric

If you are curious as to how your will be assessed and graded on Project 1, please take a look at the Project 1 sample rubric link below and be sure you are fulfilling all project specifications and requirements as outline in the Proj 1 spec sheet.

See PDF of Grading Rubric for Project 1: Typographic Self Portrait
Project 1 Project Specifications

Week 6 Day 1 - Tuesday, Sept 25 - Homework

Final Critique for Project 1 will take place next class, Thursday, Sept 27 at 12:30pm.

What to submit:

1. Typographic Self Portrait printed on 11"x17" paper (black & white, Luna MatteText paper only). Class critique will take place Wednesday 12:30-2:30 in the Art & Architecture Shop Crit space (opposite side of Jay's Work Shop space).

2. USB Flash Drive with following Proj 1 files (organized and labeled similar to the screenshot below)



>>Main Project folder with naming structure: FullName_Project1_ART216
>>"Design Files" folder (with Midpoint Design and Final Design Illustrator files)
>>"Output PDFs" folder (with PDF of Midpoint Design and Final Design)
>>"Process Docs" folder (with PDF scan of initial sketches + text content brainstorming)


Prints and USB drive must be submitted by start of class session (Thursday at 12:30pm). Late work (even 5 min late) will be subjected to penalties.

Monday, September 24, 2012

Tuesday, September 18, 2012

Week 5 Day 1 - Tuesday, Sept 18- Homework

1. Continue working on Project 1. Mini group critiques** will be conducted next class, Thursday, Sept 20.  Please print out your typographic portrait for group critiques by 12:30pm.

Print output should be as follows:

  • 11"x17" (Bright White Laser or Luna Matte Text paper only) 
  • Black and white only (no color) 


**Instead of meeting together as a class this Thursday, please arrive promptly to Art & Architecture North Bldg, Rm 306 during your group review.

Group 1 (12:30pm, meet at AA North Rm 306): Jordan, Sarah, Jacob, Emalee 
Group 2 (1:00pm, meet at AA North Rm 306): Holly, Scout, Sway, Andrew
Group 3 (1:30pm, meet at AA North Rm 306): Quinn, Aryele, Logan, Alejandra
Group 4 (2:00pm, meet at AA North Rm 306):  Hannah, Ben, Tarin, Michelle, Daniel

Wednesday, September 12, 2012

Week 4 Day 2 - Thursday, Sept 13 - Homework

1. Continue working on Project 1. Mini group critiques will be conducted next Thursday, Sept 20.

You will be required to share your work as 11x17 black and white prints (Bright White Laser or Luna Matte Text paper only) with pre-selected groups (chosen by instructor) by start of class next Thursday (12:30pm).

 Be sure to focus on the overall project objectives:
+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.


2. Continue with visual journal blog entries. I will allow posting of creative inspiration (as long original creator is cited) and personal reflections/insights related to your work and or creative field interests.


Lecture on Social Media by Nick Schwartz this Thursday

If you are free later this afternoon, it is highly recommended you attend this lecute by Nick Schwartz on Social Media, Nick is currently working with the Nike Digital Brand teams on daily strategy and scaling globally.

When Thursday, September 13, 2012, 5:00 – 6:30pm
Where JEB (Janssen Engineering Bldg) Rm 104

Social media expert Nick Schwartz will look at the mechanics of how businesses participate in the social space. He will break down the key differences of small and enterprise level businesses engaging in social while taking a deeper look at some winning tactics. You'll come away from this lecture with a better view of the social life cycle form the prospective of a brand community manager to how a consumer perceives a brand voice.

Sponsored By College of Art and Architecture 


Tuesday, September 11, 2012

Week 4 Day 1 - Tuesday, Sept 11 - Homework

2. Continue Layout Comps for Project 1. Keep in mind a midpoint group critique will take place next Thursday and will require all students to print out their typographic portraits.  

Keep in mind the overall focus of the project is to examine typographic letterforms that will illustrate multi-facets of yourself.

How do the lines, shapes, style of your letterforms, placement of letterforms, composition, black-white contrast tell the story about your personality? Don't be afraid to think metaphorically and conceptually. Also focus on the following overall project objectives:

+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.

Thursday, September 6, 2012

Week 3 Day 2 - Thursday, Sept 6- Homework

1. We will be meeting at the the North East side door of the Idaho Commons (right outside the Copy Center) next class, Tuesday, Sept 11 at 12:30 for a tour and introduction to Print Services available at UI.

2. Begin creating initial Layout Comps for Project 1. Based on advice and critique of concept ideas and portrait sketches, determine which sketch best captures your personality and the overall tone you wish to strengthen in defining yourself in a typographic self portrait. Generate basic typographic elements in a tabloid paper sized layout in Illustrator.

Keep in mind the overall focus of the project is to examine typographic letterforms that will illustrate multi-facets of yourself.

How do the lines, shapes, style of your letterforms, placement of letterforms, composition, black-white contrast tell the story about your personality? Don't be afraid to think metaphorically and conceptually. Also focus on the following overall project objectives:

+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.

Tuesday, September 4, 2012

Typography Resources



Typography in Motion from ilovetypography.com on Vimeo.


Typography Articles
Typography Speaks Louder Than Words
Why Typographic Choices Make a Difference
How to choose a Typeface
What Font to use?
Combining Typefaces
Type Guidelines and References for the web {great article by Smashing Magazine}
I Love Typography {articles, resources, fonts}
Web Font Services: The Good, Bad and Ugly

Font Foundries {not all fonts are created equal, and should not have been created at all}
Emigre
League of Moveable Type
Berthold Types
Font Shop

Don't Know What Font it is? Try WhatTheFont.com

Week 3 Day 1 - Tuesday, Sept 4 - Homework

1. Choose at least two fonts you intend to use in your typographic self portrait. Style and visual aesthetic of fonts should be characteristic of your personality and take into consideration the ideas introduced in the typography lecture from class today.

Be ready to show font choices and 5 face sketches to instructor by start of next class, Wednesday, Sept 6, 12:30pm.


Begin creating initial Layout Comps for Project 1. Based on advice and critique of concept ideas and portrait sketches, determine which sketch best captures your personality and the overall tone you wish to strengthen in defining yourself in a typographic self portrait. Generate basic typographic elements in a tabloid paper sized layout in Illustrator.

Keep in mind the overall focus of the project is to examine typographic letterforms that will illustrate multi-facets of yourself.

How do the lines, shapes, style of your letterforms, placement of letterforms, composition, black-white contrast tell the story about your personality? Don't be afraid to think metaphorically and conceptually. Also focus on the following overall project objectives:

+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.