Week 16 Day 2- Thursday, Dec 6- Homework

1. Fill out course evaluations for ART216 by Sunday, Dec 9.
https://vandalweb.uidaho.edu/PROD/twbkwbis.P_WWWLogin?ret_code=I

2. Continue to work on your Process book, which will be due next week Tuesday, Dec 11.

What to submit:

1. Typographic Self Portrait (revised) printed on 11"x17" paper 
2. Instructional Diagram (revised) printed on 11"x17" paper 

3. CD or USB Flash Drive with following files (organized and labeled similar to list below)

>>Main Project folder with naming structure: FullName_ProcessBook_ART216
>>"Design Files" folder (with InDesign and relevant media files)
>>"Output PDFs" folder (with PDF of Final Process Book)

>>"Revised Project/Exercise" folder (with PDFs of all project/exercise revisions)

Prints and USB drive must be submitted to me by Tuesday, Dec 11, 2013, between 12:30-2:30 in Art & Arch (main bldg, Rm 100).

Week 15 Day 1 - Tuesday, Nov 27 - Homework

1. Fill out course evaluations for ART216 by Sunday, Dec 9. https://vandalweb.uidaho.edu/PROD/twbkwbis.P_WWWLogin?ret_code=I

2. Continue to refine and improve projects and exercises and layout assembly of your process book. Initial Review of Process Book (title cover, and rough layout of ALL projects/assignments due as a PDF, Tuesday, Dec 4, 12:30pm.

We will not be meeting officially in class Thursday, Nov 29. It will be studio work day (if you feel more productive at home, you may work elsewhere, but the classroom will be available for use). Please take this class time on Thursday to continue to refine your projects/exercises and layout all visual components in your process book.

Week 13 Day 2 - Thursday, Nov 15 - Homework

1. Continue to refine and improve projects and exercises and begin design of process book. Initial Review of Process Book: Review of cover, and rough layout of all assignments due Tuesday, Dec 4, 12:30pm.

2. Continue Visual Journal Blog entries. This will be the last required week of journal entries.

Have a Great Thanksgiving Break!

Week 13 Day 1 - Tuesday, Nov 13 - Homework

1. Continue to refine and improve projects and exercises in preparation for development of process book. Any appropriate and effective improvement can increase over all course grade.

2. Complete the following InDesign Layout Exercise (due for review as PDF by 12:30pm, Nov 15)

a) Create a 10 page document in InDesign, Letter sized, Landscape orientation, facing pages, use either 5 or 7 columns

b) Using and applying Masters, add a footer to all pages that contains your first and last name and current page number.

c) First page must have 9 different images. All images must be placed into a consistently sized square frame, and aligned/distributed evenly in a 3x3 grid structure.

d) On pages 2-10, place 1-2 images and 1 paragraph of lorem ipsum text on each page (one large image, one small close up image). Layout structure of image and text should be consistent throughout all pages.

3. Continue visual blog entries.

InDesign Basics

Creating New Documents
InDesign Help and Tutorials by Adobe
InDesign Toolbox Explained
InDesign Master Pages
InDesign Keyboard Shortcuts

W - Preview mode (remove columns and guides)
W+ Shift - Presentation Mode (hide column, guides, panels), [to change presentation bg to white (W), black (B), gray (G)]

Image Manipulation Exercise

Using four different images, follows steps 1-3:

1) Resize (longest side no larger than 5") and save as image_01.jpg, image_02.jpg, image_03.jpg, image_04.jpg.

2) Color Correct your resized images (using levels, color balance, hue/saturation). Save as colorcorr_01.jpg,colorcorr_02.jpg, colorcorr_03.jpg, colorcorr_04.jpg.

3) Convert your color corrected images to black & white (using hue/saturation + levels). Save as bw_01.jpg, bw_02.jpg, bw_03.jpg, bw_04.jpg.

4) Use ruler tool to correct arbitrary rotation for a crooked image. Save original image AND rotated image as jpgs.

5) Remove text from a sign or object in a photo (using healing tools), and save as jpg.

6) Use layer or vector mask to remove background of octopus photograph. Insert new background in layer below. Save as jpg.

7) Upload all images to visual journal blog post titled Image Manipulation no later than Tuesday, Nov 13, 12:30pm.

Adobe Photoshop Resources

Adjusting image color and tone
http://helpx.adobe.com/photoshop/using/adjusting-image-color-tone.html

Masking Layers
http://helpx.adobe.com/content/help/en/photoshop/using/masking-layers.html

Week 12 Day 2 - Thursday, Nov 8 - Homework

1. Complete and upload Image Manipulation Exercise by start of next class.

2. Begin refining required projects and exercises to be use in process book. You should also begin writing summary and reflections for each project/exercise (project/exercise summary in your own words, knowledge gained, etc).

Project List:

Summer Visual Diagram, Photo Crop Exercise, Typographic Portrait, Tracing Illustration Exercise (organic object),

Instructional Diagram, Image Manipulation Exercise

Questions to consider when writing exercise and project reflections (roughly 1-2 paragraphs each)
Reflect upon your design process for each project.
Summarize the overall project description and goals of the project in your own words.
What was the design problem? What steps were involved?
Did you conduct any research, investigation, search for inspriation and visual influence?
Consideration of intended target audience?
Learning new skills and techniques in various Adobe programs.
How did specific project limitiations require you to find appropriate and unique solutions. H
ow did input and critique from instructor and peers help strengthen your work?

3. Continue visual blog entries.

Project 3: Portfolio/Process Book

Description:

Design in many forms is about communication strategies. Throughout this course you were presented with various tools,

techniques, and principles that prepared you to strengthen your visual problem solving skills. This final project requires you to create a professional presentation of the various exercises and projects you’ve created this semester.

You must assemble a digital process book that showcases all exercises and projects completed in ART216 (Digital Tools). Each project/exercise should include the entire creative process involved in each assignment: research, brainstorming and sketching, design iterations and written reflections (project/exercise summary, knowledge gained, etc). You will be required to use Adobe InDesign for the book layout and Photoshop/Illustrator for project refinement and presentation prep.

Objective:

+ To gain experience using InDesign as an essential tool in digital document layout

+ Present the backstory behind each project, guiding others through the various stages involved in your design process

+ Improve writing skills and your ability to talk about your work and design process in a professional context

Specifications:

Book Size:

• Letter sized paper, 8.5 x 11” (1/4” trim if necessary)

• 12 page minimum (including title page)

• Page numbers (recommended)

Project List:

Summer Visual Diagram, Photo Crop Exercise, Typographic Portrait, Tracing Illustration Exercise (organic object),

Instructional Diagram, Image Manipulation Exercise

Media:

• Assembly of your digital process book must be done in Adobe InDesign

• Must use grid template provided (grid should be deleted at final presentation)

• Preparation of imagery and other content should be done with appropriate Adobe Software

• All visual content should be copyright free

• May use reference/research imagery covered under copyright, but imagery must be properly cited

Text:

• Choose only 1 of the following typeface to use: Helvetica, Franklin Gothic, Futura, Frutiger, Garamond, Bodoni, Baskerville

• Limit large bodies of text to 40-60 characters per line

• Avoid widows and orphans in typesetting

• Body Titles should be set in 10pt

• Body Copy should be set as 8 pt over 14 leading

Timeline + Deadlines:

Conceptual Brainstorming: Sketch 3 possible page layouts (cover and all projects) in sketchbook due Tuesday, Nov 13, 12:30pm.

Initial Review of Process Book: Review of cover, and rough layout of all assignments due Thursday, Nov 29, 12:30pm.

Final Submission of Project 3: Printed (revised) projects and process book due Tuesday, Dec 11, 12:30pm.

Grading criteria Worth 13% of course grade

Process (Brainstorming, Sketches, Layout, Refinement)—20%

Communication—30%

Innovation—20%

Aesthetics—30%

CAA Lectures next week Nov 5 (mon), Nov 8 & 9 (thurs/fri)

Three lecture extra credit opportunities for next week. Those who attend the lecture have the option to write up a 1 page summary about your experience and what you learned from each speaker's talk/worshop. Submission of lecture summary can result on make up points/extra credit. Summary must be printed and submitted to instructor no later than Thursday, Nov 8 (For Dwaine Carver) and Tuesday, Nov 13 (for Rayce Bird). If you would like extra credit for more than one lecture, you must write up a summary for each presentation attended.

Architecture Lecture Series: Dwaine Carver, 1:30 pm Monday, Nov 5th Whitewater Room (Idaho Commons) 
The Architecture Guest Critic Series is very excited to announce that Dwaine Carver will be the second visiting critic for the Fall 2012 semester. He will be presenting a lecture entitled “Recurring Oppositions in Architecture” at 1:30 PM on Monday November 5th in the Idaho Commons’ Whitewater Room followed by participation in studio critiques. Dwaine is an accomplished architectural designer, arts planner and public artist with the firm of Carver Thornton Young in Boise, Idaho. A graduate of the Rhode Island School of Design and Harvard University, Dwaine has served as a lecturer with the College of Art and Architecture’s Idaho Urban Research & Design Center in Boise and has been a long-time supporter of CAA’s efforts there.

CAA Lecture Series: Rayce Bird, 5:00 pm Thursday, Nov 8th TLC – 040 (Commons) 

Artist for Adobe Systems, Winner of SyFy's Face Off and University of Idaho College of Art & Architecture '11 VTD graduate returns to the University of Idaho for a conversation on design, concept art, and career. The path from hard working student to harder working professional is filled with twists and turns, so join us for a talk on his beliefs, school, work, and the creative spirit.

Rayce Bird Photoshop Workshopm 2:30 pm Friday, Nov 9th @ Albertson Bldg (College of Business) in Rm 102

Rayce Bird leads a hands-on workshop in Photoshop and Concept Art. Come gain insight into creating concept art, developing creative ideas, as well as learn tricks of the trade in Photoshop. A laptop with Photoshop and a Sketchbook will be needed.* * Priority Seating for VTD Students

Adobe has a video of Rayce working last Halloween

Week 11 Day 1 - Tuesday, Oct 30 - Homework

Final Critique for Project 2 will take place next class, Thursday, Nov 1 at 12:30pm.

What to submit:

1. Instructional Diagram printed on 11"x17" paper (Luna MatteText paper only). Class critique will take place Thursday 12:30-2:30 in the Art & Architecture Shop Crit space (same place as last final crit).

2. USB Flash Drive with following Proj 2 files (organized and labeled similar to list below)

>>Main Project folder with naming structure: FullName_Project2_ART216
>>"Design Files" folder (with Midpoint Design and Final Design Illustrator files)
>>"Output PDFs" folder (with PDF of Midpoint Design and Final Design)

>>"Process Docs" folder (with PDF scan of initial sketches + visual brainstorming, flowchart, etc)

Prints and USB drive must be submitted by start of class session (Thursday at 12:30pm). Late work (even 5 min late) will be subjected to penalties.

Week 10 Day 2 - Thursday, Oct 25 - Homework

1. Continue working on Project 2. Final project critique will take place next week, Thursday, Nov 1, 12:30pm.

2. Continue visual journal blog entries.

Justin Molloy: EGD lecture Thursday, Oct 25

Great lecture happening this week, Thursday, October 25, 2012, 5:00pm in TLC40.

Justin Molloy is a designer and educator who has worked for various Architecture Studios and Environmental Graphic Design firms in New York, Connecticut, Seattle, and Cincinnati. Currently the Director of Education and Professional Development for the Society for Environmental Graphic Design (SEGD), Justin Molloy will be sharing ways in which Environmental Graphic Design (EGD) encompasses the full spectrum of design, including branded environments, wayfinding, and navigation apps.

**Those who attend the lecture have the option to write up a 1 page summary about your experience and what you learned from Justin. Submission of lecture summary can result on make up points/extra credit toward Studio Practices portion of course grade (via Visual Journal Entries). Summary must be printed and submitted to instructor no later than Tuesday, Oct 30.

Week 9 Day 2 - Thursday, Oct 18 - Homework

1. Continue working on Project 2. Mini group critiques will be conducted next class, Tuesday, Oct 23. Please print out your Instructional Diagram for group critiques by 12:30pm.

Print output should be as follows: 11"x17" (black and white or color)

 Instead of meeting together as a class next Tuesday, please arrive promptly to Art & Architecture North Bldg, Rm 306 during your group review.

Group 1 (12:30pm, meet at AA North Rm 306): Tarin, Jacob, Holly, Quinn
Group 2 (1:00pm, meet at AA North Rm 306): Emalee, Daniel, Logan, Hannah, Ale
Group 3 (1:30pm, meet at AA North Rm 306): Michelle, Scout, Jordan, Andrew
Group 4 (2:00pm, meet at AA North Rm 306): Aryele, Sarah, Sway, Ben

Color Resources

Color Theory for Designers: Part 1 (Color Meaning) by Smashing Magazine (emotional vs culture associations)
Color Theory for Designers: Part 2 (Color Terminology) by Smashing Magazine
Color Theory for Designers: Part 3 (Color Palettes and Relationships) by Smashing Magazine

Kuler - Test out various color combinations
ColorLovers - social bookmarking of color palettes, trends, patterns
Color in Motion - Interactive Studie of Communication of Color by Maria Claudia Cortes

Recommended Books
Elements of Color by Johannes Itten
The Art of Color by Johannes Itten
Interaction of Color by Josef Albers


SPOT VS PROCESS COLOR

Spot Color:

• Based on premixed ink 
• Each spot color used requires own printing plate on printing press
• Used when color accuracy is critical. 
• Appearance depends on combination of ink mixed by printer and paper its printed on
• Identified by color matching system supported by commercial printer (ie Pantone

Find samples of spot color in Illustrator, Window>Swatches Libraries>Color Book

Process Color:

Selecting Colors in Illustrator via Adobe.com

• Based on combining cyan, magenta, yellow and black (CMYK) colors. 
• Used when job requires so many colors that spot color would be expensive or impractical

**Pick process color through color picker or color panel

You can use spot and process colors together (ie spot color for a company logo with process colors of a photograph)


Color Guide Panel in Illustrator

How to Use Color Guide via Adobe.com

• Use to explore various color harmonies (monochromatic, complementary, triad, etc)
• Color Options - use to increase or decrease # of color variations
• Edit Colors - use interface similar to adobe kuler

Midterm Grade Progress Meetings

On Tuesday, Oct 16, 2012, instead of meeting in Admin 221, each of you are scheduled to stop by my office (AA North Rm 306) to review your Midterm Grades.

It is expected that you spend the remaining of the class period working (on your own) on your Instructional Diagrams.

12:00-12:10 Tarin Leach
12:10-12:20 Ale Lozano
12:20-12:30 Michelle Regan
12:30-12:40 Jordan Amoth
12:40-12:50 Holly Andersen
12:50-1:00 Logan Hays
1:00-1:10 Ben Dolezal
1:10-1:20 Daniel Johnston
1:20-1:30 Jake Jasper
1:30-1:40 Scout Larson
1:40-1:50 Sarah Hepler
1:50-2:00 Emalee Long
2:00-2:10 Aryele Fredrickson
2:10-2:20 Justin Quinn
2:20-2:30 Andrew Rose
2:30-2:40 Hannah Willard
2:40-2:50 Sway Harner

Michael Hosaluk - Lecture Thursday and workshop Saturday

Great lecture happening this week, Thursday, October 11, 2012, 5:00pm in TLC40.

Michael Hosaluk is a Woodturner, Furniture Maker, Artist, and Designer from Saskatchewan, Canada. Hosaluk's work has been exhibited throughout Canada, in Europe, China, Japan, Australia and the United States.

For more info on Michael: http://www.michaelhosaluk.com/

He will also be exhibiting at the Pritchard Gallery, in addition to giving a woodturning demo on Saturday Oct. 13, 1-5 pm. Space may be limited, so be sure to register follow the "Register Now" link from the Prichard's demo page: www.uidaho.edu/caa-turningdemo

**Those who attend the lecture and/or workshop have the option to write up a 1 page summary (per each event attended; if you attend two events and want extra credit for both, you must write 2 pages in total) about your experience and what you learned from Michael. Submission of lecture summary can result on make up points/extra credit toward Studio Practices portion of course grade (via Visual Journal Entries). Summary must be printed and submitted to instructor no later than Wednesday, Oct 17.

Week 8 Day 1 - Tuesday, Oct 9 - Homework

Being creating your Layout Comp for Project 2. Based on advice and critique of concept ideas and thumbnail sketches, begin composing photographs or hand drawn sketches (as tracing references) and building vector illustrations that construct the steps involved in your instructional diagram.

Imagery for all steps of your task should be sized and positioned in Illustrator by the start of next class, Thursday, Oct 11, 2:30pm. **Midpoint group crit will take place in two weeks, Tuesday, Oct 23.

Week 7 Day 2 - Thursday, Oct 4 - Homework

1. Choose 1 out of your proposed task ideas for project 2, and create at least 5 different and distinct thumbnail sketches that will explore possible layout choices (number of steps, proposed imagery, etc). Sketches are due Tuesday, Oct 9, 12:30pm.

 2. Complete Tracing Illustration Exercise (create illustration based off a photograph of an organic object or person) using Adobe Illustrator Drawing Tools and Techniques (document size 8.5" x 11"). Save photograph and line art drawing separately as two JPEGS, and upload to visual journal blog by start of next class, Tuesday, Oct 9, 12:30pm.

Example:

ILLUSTRATOR DRAWING TOOLS KEYBOARD SHORTCUTS

V- Selection Tool (black arrow)

A- Direct Selection Tool (white arrow)

E- Transform Tool (to scale, rotate, etc)

P- Pen tool

Spacebar (hold) – temporarily switch to hand tool

Command (hold) – temporarily switch to Selection tool

CLOSED PATH OBJECTS

Geometric shape tools (rectangle, ellipse, rounded rectangle, star, polygon)

MODIFIER KEYS

Keyboard shortcuts used when click and holding down mouse (active drawing mode) to make drawing tools behave differently

Option/Alt --draw shape from center point

Shift- proportionally constrain an object

Spacebar- reposition an object while in drawing tool

To create shape/object numerically- select drawing tool, just click anywhere on artboard, and fill in options

OPEN PATH OBJECTS

Line Segment Tool (hold down shift to constrain line angles to 45 degrees)

Arc Tool (modify degree of curve with up/down arrow keys, press F or X to flip direction of curve)

Spiral Too (press up/down arrows to increase/decrease # segments; press alt/option to rotate spiral)

MODIFYING OPEN AND CLOSED PATHS

Use Direct Selection Tool (white arrow) to move and modify anchor points (and beizer curve handles)

Use Direct Selection Tool (white arrow) to convert anchor to corner point (curved with beizer handles) or smooth point (angular)

Hold down Alt/option with Direct Selection tool (white arrow) to move single beizer curve handle attached to anchor point

Use Selection tool (black arrow) to connect two or more separate open path objects; Select paths or anchor points to join, and press Command+J to join anchor points

Adobe Illustrator Keyboard Shortcuts
Adobe Illustrator Drawing Basics
Adobe Illustrator Transformation Basics

Project 2: Instructional Diagram

Download Project 2: Instructional Diagram specifications

Description:
Create an instructional diagram that teaches an audience or demographic how to complete a specific task. The goal of the project is to communicate a concise and clear set of instructions, in the format of a poster, that explains the essential parts and operations of a chosen task.

Objectives:
+ To gain experience with vector based drawing tools and techniques.
+ To reinforce design principles that support visual choices in creative problem solving solutions.

Specifications:
Size: Tabloid sized (11" x 17") white paper.
Media: Photographs, photomontage used as drawing references. The assembly of your final comp must be done using Adobe Illustrator.
Text: Title must be set in Helvetica Bold 36pt or larger; all other text, if used, should be kept to a minimum (phrases + labels)and must be set in Helvetica.

Timeline + Deadlines:
Conceptual Brainstorming : Brainstorm 3 possible tasks in sketchbook due Thursday, Oct 4 12:30pm.
Thumbnail Sketches : Create 5 different + distinct sketches (each) for 3 possible tasks due Tuesday, Oct 9, 4:30pm.
Initial Layout Comps: Choose best task and generate components in full sized layout (midpoint group crit Oct 23, 12:30pm).
Project 2 Final Critique: Printed comp and all process work due Thursday, Nov 1, 12:30pm.

Grading criteria Worth 13% of course grade
Process (Brainstorming, Sketches, Layout, Refinement)—20%
Communication—30%
Innovation—20%
Aesthetics—30%

{via Printer & Piemaker}

{via Joel Franusic}

Week 6 Day 2 - Thursday, Sept 27 - Homework

1. Keep up with weekly visual journal (blog) entries.

Project 1 Sample Grading Rubric

If you are curious as to how your will be assessed and graded on Project 1, please take a look at the Project 1 sample rubric link below and be sure you are fulfilling all project specifications and requirements as outline in the Proj 1 spec sheet.

See PDF of Grading Rubric for Project 1: Typographic Self Portrait
Project 1 Project Specifications

Week 6 Day 1 - Tuesday, Sept 25 - Homework

Final Critique for Project 1 will take place next class, Thursday, Sept 27 at 12:30pm.

What to submit:

1. Typographic Self Portrait printed on 11"x17" paper (black & white, Luna MatteText paper only). Class critique will take place Wednesday 12:30-2:30 in the Art & Architecture Shop Crit space (opposite side of Jay's Work Shop space).

2. USB Flash Drive with following Proj 1 files (organized and labeled similar to the screenshot below)

>>Main Project folder with naming structure: FullName_Project1_ART216
>>"Design Files" folder (with Midpoint Design and Final Design Illustrator files)
>>"Output PDFs" folder (with PDF of Midpoint Design and Final Design)

>>"Process Docs" folder (with PDF scan of initial sketches + text content brainstorming)

Prints and USB drive must be submitted by start of class session (Thursday at 12:30pm). Late work (even 5 min late) will be subjected to penalties.

Visual Inspiration

Dublin Airport - supergraphic portraits of Irish literati

Week 5 Day 1 - Tuesday, Sept 18- Homework

1. Continue working on Project 1. Mini group critiques** will be conducted next class, Thursday, Sept 20.  Please print out your typographic portrait for group critiques by 12:30pm.

Print output should be as follows:

• 11"x17" (Bright White Laser or Luna Matte Text paper only) 
• Black and white only (no color) 

**Instead of meeting together as a class this Thursday, please arrive promptly to Art & Architecture North Bldg, Rm 306 during your group review.

Group 1 (12:30pm, meet at AA North Rm 306): Jordan, Sarah, Jacob, Emalee 
Group 2 (1:00pm, meet at AA North Rm 306): Holly, Scout, Sway, Andrew
Group 3 (1:30pm, meet at AA North Rm 306): Quinn, Aryele, Logan, Alejandra
Group 4 (2:00pm, meet at AA North Rm 306):  Hannah, Ben, Tarin, Michelle, Daniel

Week 4 Day 2 - Thursday, Sept 13 - Homework

1. Continue working on Project 1. Mini group critiques will be conducted next Thursday, Sept 20.

You will be required to share your work as 11x17 black and white prints (Bright White Laser or Luna Matte Text paper only) with pre-selected groups (chosen by instructor) by start of class next Thursday (12:30pm).

 Be sure to focus on the overall project objectives:
+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.


2. Continue with visual journal blog entries. I will allow posting of creative inspiration (as long original creator is cited) and personal reflections/insights related to your work and or creative field interests.

Lecture on Social Media by Nick Schwartz this Thursday

If you are free later this afternoon, it is highly recommended you attend this lecute by Nick Schwartz on Social Media, Nick is currently working with the Nike Digital Brand teams on daily strategy and scaling globally.

When Thursday, September 13, 2012, 5:00 – 6:30pm
Where JEB (Janssen Engineering Bldg) Rm 104

Social media expert Nick Schwartz will look at the mechanics of how businesses participate in the social space. He will break down the key differences of small and enterprise level businesses engaging in social while taking a deeper look at some winning tactics. You'll come away from this lecture with a better view of the social life cycle form the prospective of a brand community manager to how a consumer perceives a brand voice.

Sponsored By College of Art and Architecture 

Week 4 Day 1 - Tuesday, Sept 11 - Homework

2. Continue Layout Comps for Project 1. Keep in mind a midpoint group critique will take place next Thursday and will require all students to print out their typographic portraits.  

Keep in mind the overall focus of the project is to examine typographic letterforms that will illustrate multi-facets of yourself.

How do the lines, shapes, style of your letterforms, placement of letterforms, composition, black-white contrast tell the story about your personality? Don't be afraid to think metaphorically and conceptually. Also focus on the following overall project objectives:

+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.

Week 3 Day 2 - Thursday, Sept 6- Homework

1. We will be meeting at the the North East side door of the Idaho Commons (right outside the Copy Center) next class, Tuesday, Sept 11 at 12:30 for a tour and introduction to Print Services available at UI.

2. Begin creating initial Layout Comps for Project 1. Based on advice and critique of concept ideas and portrait sketches, determine which sketch best captures your personality and the overall tone you wish to strengthen in defining yourself in a typographic self portrait. Generate basic typographic elements in a tabloid paper sized layout in Illustrator.

Keep in mind the overall focus of the project is to examine typographic letterforms that will illustrate multi-facets of yourself.

How do the lines, shapes, style of your letterforms, placement of letterforms, composition, black-white contrast tell the story about your personality? Don't be afraid to think metaphorically and conceptually. Also focus on the following overall project objectives:

+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.

Typography Resources

Typography in Motion from ilovetypography.com on Vimeo.


Typography Articles
Typography Speaks Louder Than Words
Why Typographic Choices Make a Difference
How to choose a Typeface
What Font to use?
Combining Typefaces
Type Guidelines and References for the web {great article by Smashing Magazine}
I Love Typography {articles, resources, fonts}
Web Font Services: The Good, Bad and Ugly

Font Foundries {not all fonts are created equal, and should not have been created at all}
Emigre
League of Moveable Type
Berthold Types
Font Shop

Don't Know What Font it is? Try WhatTheFont.com

Week 3 Day 1 - Tuesday, Sept 4 - Homework

1. Choose at least two fonts you intend to use in your typographic self portrait. Style and visual aesthetic of fonts should be characteristic of your personality and take into consideration the ideas introduced in the typography lecture from class today.

Be ready to show font choices and 5 face sketches to instructor by start of next class, Wednesday, Sept 6, 12:30pm.


Begin creating initial Layout Comps for Project 1. Based on advice and critique of concept ideas and portrait sketches, determine which sketch best captures your personality and the overall tone you wish to strengthen in defining yourself in a typographic self portrait. Generate basic typographic elements in a tabloid paper sized layout in Illustrator.

Keep in mind the overall focus of the project is to examine typographic letterforms that will illustrate multi-facets of yourself.

How do the lines, shapes, style of your letterforms, placement of letterforms, composition, black-white contrast tell the story about your personality? Don't be afraid to think metaphorically and conceptually. Also focus on the following overall project objectives:

+ To create an awareness of the image of typography.
+ To explore positive and negative space relationships in a design composition.
+ To experiment with the design element value in a black-and-white composition.

Week 2 Day 2 - Thursday, Aug 30 - Homework

1. Keep up with visual journal blog. Blog entries (required Monday-Friday) will be graded weekly on Saturdays and factored into studio practices portion of grade.

2. Complete Photo Cropping Exercise and upload to blog post (via Visual Journal blog) by the start of next class, Tuesday, Sept 4, 12:30pm.

3. Create 5-10 freeform sketches or traced photographs of yourself to be used in your Typographic Self-Portrait project. Be sure to explore a variety of angles, facial expressions, portrait interpretations, etc. Sketches will be reviewed at the start of next class, Tuesday, Sept 4, 2:30pm.

Photo Crop Exercise

1. Locate 10 poorly composed photographs, and/or photographs that could be cropped uniquely so that attention is drawn to a different portion of the original image.

2. Using the cropping tool in Photoshop, crop each of your 10 photos to either a) improve the overall composition, or to b) change the tone and overall message of the image.

3. Upload both original image and crop images for each of your 10 photographs onto your visual journal blog. Post should be titled "Photo Crop Exercise-Aug 30". Then answer the following questions (for each of your 10 cropped images).

Reflection Questions
a)How has your chosen cropping improved the original image?
b) What unnecessary components in the original have been eliminated through cropping?
c) How has the focal point in each photo changes or been improved?


Photo Crop Exercise post due (via Visual Journal blog) by the start of next class, Tuesday, Sept 4, 12:30pm.




REFERENCE EXAMPLE:

Original Image #1

Cropped Image #1

Cropping has deemphasized the artist in the photograph, shifting focus solely to the illustration work on the phone booth. Besides the female artist looking up at her work, the distracting background and a coffee cup has been eliminated--which strengthens the image.,  What unnecessary components in the original have been eliminated through cropping? If the purpose was to examine the illustration, this crop does the job effectively. 

Week 2 Day 1 - Tuesday, Aug 28 - Homework

Project 1: Typographic Portrait-- Specifications

1. Begin Conceptual Brainstorming for Project 1. Think about what you want to use for your textual content (your name? a description of yourself?)

In your sketchbook write out the letters, words, phrases that you intend to use in your self portrait. Being to examine the formal structure of letters, numbers, and punctuation. Look for form and shape relationships between your intended text content. Sketches and text lists due for review Thursday, Aug 30, 12:30pm.

2. If you plan on using photographs in the Portrait Sketch process next week, be sure to photograph (digitally or print) yourself this weekend.

3. Email blog URL to instructor by start of next class.

4. Use Photoshop to change resolution (72) and size (width or height  no larger than 500), and save (as JPEG on to your flash drive) at least 10 different digital images. We will be using those images in the Illustrator and Photoshop demo next class.

Visual Diary/Journal

Set aside 10-15 minutes each day to create something new. Sketch, doodle, paint, photograph, write, design, type, collage. Whether you do it by hand, on paper or on the computer, document these creative exercises each day into your visual journal blog, as to develop a means to explore potential creative ideas and have digital documentation of all your thoughts, in order to revisit them when falling into a design rut.

 1. Read Visual Diary handout

2. Create your own visual journal blog. Sign up for a free blog account at blogger.com, tumblr.com, wordpress.com specifically for your visual journal this semester. Completion of daily entries will be factored into Studio Practices portion of course grade.

3. Email me your visual journal blog URL by the end of today's class session.


Sketchbook Resources
Claire Sambrook

The Sketchbook Project

Moleskin Sketchbooks

The Design Process

A successful design process involves a combination of intuitive and deliberate choices.

In order to push all conceptual ideas and opportunities that will result in an effective visual communication solution, you must consider the various phases of the design process.

3 Phases of the Design Process:

• Define the problem 
• Getting Ideas 
• Creating Form

Read Brainstorming/Mind Mapping handout (from Graphic Design Thinking: Beyond Brainstorming edited by Ellen Lupton)

Week 1 Day 2 - Thursday, Aug 23 Homework

1. Bring in 15 different digital images (some with people, some with objects) to class. We will used them in Photoshop demos next week.

2. Sign up for a blog account (blogger.com, tumblr.com, or wordpress.com). If you have never blogged before, at the very least, pick a blog service and sign up for a free account. Next week we will start using blogs to create a digital visual journal.

Week 1 Day 1 (Aug 21): Homework

1. Assignment 1: In a "visual diagram", map out the story of what you did this summer (work, travel, vacation, etc). You can use type, imagery, patterns, textures. Feel free to integrate a variety of different mediums and techniques, sketch, draw, paint, collage, etc.

Be creative! Final output must be at least 8 1/2" x 11" in size and can be physical or digital (saved as a PDF and added to visual diagram dropbox folder).

Due at the start of Wednesday's class session, Aug 22. 

 2. Accept dropbox invitation by start of next class session. If you have not received a dropbox invite from me, please see me after class.

 3. Take Learning Styles Quiz here (click on "start quiz" blue link)